Clients, customers, and consumers are a necessity for any business to flourish. But some clients may not be worth taking on at all. You know the types that dictate every part of the project because they think they know better. The types that do not understand the scope of the project and think any related work is included in what they pay. In digital marketing I’ve found clients are stuck on quantity verses quality. Most clients do not understand what it takes to achieve results in any digital marketing effort. When more time is being put into reporting and defending efforts instead of putting time into building a campaign that becomes a problem.
Your business may need that client’s revenue but look at the bigger picture. Is the client burning up resources you can be focusing on other campaigns? Is the client creating a level of constant stress and chaos in your company? As soon as you can say yes to these two questions you need to cut ties with these clients. If you are worried about the revenue hit, on-board the types of clients that are a pleasure to work for before making your move. The feeling when you go your separate ways is priceless.
You may be delivering on all key performance indicators established with these types of clients, but the relationship may still be toxic. If anyone has had these types of client experiences let us know and share how you have dealt with them.
