Link Building Will Benefit Your Business If It is High Quality

Every company can always improve their organic rankings online.  Link building has many direct and indirect values to any organic search campaign.  You can easily develop highly qualified traffic sources,  grow reach to already developed communities, and increase the legitimacy of your back link profile.  There are hundreds of ethical link building methods you can employ on behalf of your company that will pay off in the long run.  Some link building ideas may require additional resources such as content writers, designers, developers, and PR representatives.  I will briefly get into a few of these efforts that you can start emplementing today.

Relationship Building

Build relationships with industry authorities and other counterparts in order to promote content and build links facilitated by participation in vertical conversations, social media, and answer question of sites such a Quora, G+Hangouts, and Skype to name a few.  There are many online channels to get in contact with relevant authorities in your given field, like using Follower Wonk or even checking Klout authority.  A second method is simply networking and reaching out to industry friends.  Most people I know have a website with a blog.  Providing content to a friend to post on their blog exposes your business to a whole other group of people that become aware of your  business and have a way to get to your website through a profile link highlighting you as an author or  highlighting your brand.

Educational Content

Creating educational content is great.  It takes care of a need to have you bases covered with informational related searches as well as providing  a place to link to if the educational content is good enough.

Newsjacking

This involves a lot of research and watching coinciding trends to find out what will be news before in becomes news.  You in a sense find an idea before it hits the news as mainstream basically getting ahead of the curve.

Crowdsourcing

Getting answers from industry experts with followers that will link to anything that industry expert is featured on across the web is another great way to get natural back links.

Dead Content Recreation

Recreating content that used to be on an authoritative site to contact linking domains link to that former content on that URL is a great way to get links. The bulk of your efforts with be in recreating the content and contacting the webmasters of the previously linking domains.

Scholarships

Reach out to colleges and high schools. You can do other things like make finalists write essays that can be posted and shared with voting done socially, and have the ones with the most social shares win scholarships as an example. Create a section on your website for schools and education websites to be able to link to your scholarship.

These are just a handful of ideas you can take and start to implement as soon as your finished reading.  There are hundreds of methods and creative ideas to use when undertaking an offsite campaign.  If you hire someone, make sure they are ethical in their efforts and are transparent with everything they do because one day your site may be hit with an automatic penalty like Penguin that just got updated this week or manual actions.  If you or your company is looking for digital marketing solutions to grow your business find out how we can help.