Digital Marketing For Business Raleigh 2014 Day 1 Recap
Below are some sessions attended today with a few helpful takeaways from each. Sessions ranged from enterprise, expert, and for small business owners levels.
Tribal Marketing Campaigns
The key take away can be summed up as the saying; wandering generality vs meaningful specifics. Do you want to be something general for a lot of people or something spectacular to a few? Make things best for a few not all and concentrate on your world right now. Tribal is cause oriented so look for similarities and commonalities with your tribe.
Online Marketing Trends in Behavioral Advertising: Marketing to Millennials
- Keep message short (32 seconds).
- Find “What’s in it for me”?
- Find right platform both for your business and specifically to market to millennials.
- Promote (UGC) user generated content.
- Millennial connection have someone that looks like them.
- Keep your message straight forward.
Content Marketing for Boring Companies
Content can not carry itself alone, you need to evoke emotion with imagery as well. Write around spheres of information that deal with your product or service.
Scaling Quality Content
Tie different types of content to different parts of your conversion funnel. Create personas and observe psychographics.
Helpful Tools:
- Murally
- Storyboard That
- Balsamiq
- Gliffy
- Trello
- Dribble
- Contently
- Skyward
- Dipity
- Storybird
- Bottlenose
How to Walk on the Sea of Content
Companies put to much focus on quantity of content and not so much on the quality of the quantity.
Mobile Marketing Campaigns,Case Studies,and Implementation
Something you should try in terms of mobile marketing is trigger texting which implements hash tags in text to return specific messages.
These are just some notes and highlights from a few of the sessions. More information and highlights to come. For digital marketing services and consulting for companies of all sizes contact Nova Zora Digital.
