Mobilegeddon 2015 Is Coming Is Your Site Ready? If you do not think your site is susceptible to this coming beast you are mistaken. It has been speculated that this change will have a greater impact than Panda and Penguin. Just because your site is responsive may not be enough. Google Webmaster trends analyst Gary Illyes shared a few details details in a recent Q&A. Most notably: Responsive design does not Read More
Changes Happening At Googleland In The Coming Months As of April 21st, Google will formally be using mobile usability as a ranking factor for mobile searches. Worldwide mobile search will be affected in all languages. Google wants users to attain the content they want and have a rewarding overall experience in terms of usability both in the information a user receives as well as the overall site experience. If your Read More
5 Ways To Lose a Digital Marketing Client Every business no matter what type it is struggles often times with retaining clients. Sometimes the product or service doesn’t deliver. Other times expectations aren’t set correctly. Regardless of what is done, there are some things you should avoid if you plan on keeping your clients happy and continuing to work with you. Over Promising and Underdelivering Sales reps often times like Read More
Mentors Are Often The Reason Some Entrepreneurs Make It And Others Don’t Some people may think having a mentor is about having connections but it’s a lot more then that. Starting off as a professional in an line of work is at first difficult. Starting a company is that much harder. When becoming a consultant or starting your own agency, it is important to have in your corner the men and women Read More
Digital Marketing Predictions for 2015 So I know in the next week you’ll see a lot of these posts from different people come your way. Some will tell you the next big thing is coming, while others will say several techniques no longer work. To be honest nothing in the grand scheme of things is changing if you are doing the right things already and not trying to cut corners. Read More
Learning from Google’s Hiring Practices: IQ vs Intellectual Humility Every business, including digital marketing agencies need to hire employees. Every business wants to hire a person to not only be an employee, but finding the right fit for the job. Many of these hires are college graduates. While book smarts and what is learned in a class room matters, it is often not the main indicator of a potential hire. Read More
3 Factors That Can Influence A Law Firm’s Online Visibility Over the years law firms have been getting online and seeing the value of digital marketing solutions like seo and ppc to drive cases to whole new levels. Often the legal vertical has a lot of issues with syncing up all they do online. Sometimes different attorneys at a firm do things they shouldn’t, thinking they understand digital marketing, or Read More
What We Know About Penguin Update 3.0 What we know is this update only affected less than 1% of English queries. Although everyone was looking for a big drop for specific sites and vertical known for unsavory practices, this hasn’t been the case yet. The original roll out of Penguin seemed to be the main penalization effect based on a type of filter catching things which is what it was created Read More
Link Building Will Benefit Your Business If It is High Quality Every company can always improve their organic rankings online. Link building has many direct and indirect values to any organic search campaign. You can easily develop highly qualified traffic sources, grow reach to already developed communities, and increase the legitimacy of your back link profile. There are hundreds of ethical link building methods you can employ on behalf of Read More
Leadership Rants Are the Best I was looking through old documents and found this gem of a rant that I wrote about leadership in July, 2011. I was upset about a situation that happened at a corporation I worked for, and decided to write about leadership and the lack there of in some people in leadership roles. This pretty much pertains to leadership in general, but at the time was Read More