How to Prove the Value of Your SEO Campaign with Data For years now, companies and clients have believed that seo is some kind of magic formula or a mysterious on and off switch. We all know this is not true. To prove your seo campaign is working and you are delivering on ROI, you as a marketer need data to back it up. You also need to measure and Read More
Google+ Adds Page View Counts to User Profiles Google has beat Twitter to the view display punch by introducing view counts to Google+ Profiles. With this change Google made no type of fancy announcement. Google introduced this metric to increase engagement on Google+ and put a major emphasis on activity. Up to this point, Google+ has had a lack of analytics as compared to other social media channels like Facebook Read More
Top 5 Content Based Link Building Ideas You Should Implement Today 1) Guest Blogging Not in the Traditional Sense We all know about that Google’s Matt Cutts has recently came out and said that a major crackdown came down penalizing guest blogging networks. Guest blogging for the sole intent of getting links back via content is at this stage of the digital marketing game frowned upon and is viewed as Read More
Must Have Tools For Every Digital Marketer Social Follower Wonk – Research Twitter Followers for potential partners and influencers in your vertical. Friend or Follow – Find out which of your Twitter followers have stopped following you. Shared Count – Track shares, likes and Tweets. Backlink Analysis Open Site Explorer Majestic Site Explorer Link Detective SEO Spyglass Keyword Research SEO-PPC Google Keyword Planner – Free Google Insights- Free Ubersuggest – Read More
Support For Ukraine and Its People From United States Digital Agency It saddens us to see what has transpired in Ukraine over the past few weeks. Many lives were lost on the Maidan for a wish of a Ukraine without corruption, and to attempt to reach a true level of democracy. The propaganda by Russia has reached fairy tail levels. The only things Russia has not been able to Read More
SEO Copywriting Best Practices Writing For Users Not Search Engines For years the strategy has been to target “money” keywords for seo. These would be terms with high search volume and usually high on the level of competitiveness. Marketers would shove as many variations of the keyword as possible into the piece of content, as well as many times having a high frequency of exact match keywords. Keywords were put Read More
1. Do Your Research – Before you create any piece of content decide what your goal is. Is it to educate? Is it sell? Whatever your goal is you need to take the time to do proper research. Utilize research tools like Google Keyword Planner to see what people are searching for, and how great a chance you have to show up in search results for related searches. You can also Read More